Growth Hacking

COURSE SUMMARY

The new economy calls for a new way of attracting customers and sales. Growth hacking is to the new economy what marketing was to the last millennium.  The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured.

This course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery and optimisation — that will position your company to grow and thrive today and in the future.

WHAT STUDENTS LEARN

• Identify the growth hacking mindset
• Recognise the differences between growth hacking and marketing
• Identify the customer need your business can fill
• Create and implement product placement and services to fit the need
• Learn and practice techniques of growth hacking
• Review and practice growth marketing strategies
• Identify the essentials of conversion and optimisation
• Create your own growth hacking plan

WHAT TOPICS ARE COVERED

• Learning the Mindset
• Framing the Need
• Making the Match
• Going Live
• Maximising Results
• Optimising and Moving Forward

WHAT’S INCLUDED

• Instruction by an expert facilitator
• Small, interactive classes
• Specialised manual and course materials
• Personalised certificate of completion