Introduction to eMail Marketing

COURSE SUMMARY

E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this eLearning course you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this course, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.

WHAT STUDENTS LEARN

• Apply the concepts of e-mail marketing to grow the influence and reach of a business
• Analyse the different applications of e-mail marketing
• Select a campaign strategy that will help you increase your reach
• Apply a defined strategy to get the best out of every e-mail campaign

WHAT TOPICS ARE COVERED

• Getting to Know E-Mail Marketing
• Setting Up Your Audience
• The Tools
• Designing Your Campaign Strategy
• Crafting Messages for Each Campaign
• Good Habits Get Optimal Results
• What to Write
• Subject Lines and Action Calls
• If It Doesn’t Get Measured, It Can’t Be Counted

COURSE OUTLINE

Getting Started

To begin the course, participants will explore what social media is. They will also review their pre-assignment and look at where their social media strategy currently is.

Getting to Know E-Mail Marketing

To begin the course, participants will explore the history of e-mail marketing, as well as its key components and related terms.

Setting Up Your Audience

Next, participants will learn how to build their e-mail list and stay organised while doing so. Rules and regulations will also be discussed.

The Tools

This session will cover some of the tools available to e-mail marketers, such as marketing plans and e-mail providers.

Designing Your Campaign Strategy

In this session, participants will learn about the essential elements of an e-mail marketing strategy, as well as some additional things that can boost their reach.

Crafting Messages for Each Campaign

Next, participants will take an in-depth look at creating engaging e-mail marketing messages. Design, message writing, and tips will all be covered.

Good Habits Get Optimal Results

This session will give participants tools to develop content and engage their readers.

What to Write

Next, participants will learn how to generate topics for their e-mail marketing campaign.

Subject Lines and Action Calls

This session will focus on these two crucial aspects of e-mail messages.

If It Doesn’t Get Measured, It Can’t Be Counted

In this session, participants will explore metrics and analysis techniques that e-mail marketers can use to evaluate their success.

Test Driving

The final session of this course will give participants time to work on their own e-mail marketing campaign.

Workshop Wrap-Up

At the end of the course, students will have an opportunity to fill out an action plan.