Today’s fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive. This course will show you how to leverage all types of crowdsourcing (including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding) to kickstart your business’ growth.
WHAT STUDENTS LEARN
- Define what crowdsourcing is and its value to businesses
- Determine when crowdsourcing makes sense for a project
- Describe the crowdsourcing process
- Identify platforms and social media tools that can support your crowdsourcing campaigns
- Describe the major types of crowdsourcing, including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding
- Attract and engage your crowd
WHAT TOPICS ARE INCLUDED
- What is crowdsourcing?
- The crowdsourcing process
- Choosing your crowdsourcing platform
- Types of crowdsourcing (microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding)
- Social media and crowdsourcing
- Engaging the crowd
- Test driving
What Is Crowdsourcing?
To begin, participants will learn what crowdsourcing is and where it came from. They will also review their pre-assignment and explore some terms related to crowdsourcing. To wrap up the session, participants will consider the business value of crowdsourcing.
The Crowdsourcing Process
In this session, participants will learn about the six stages of the crowdsourcing process.
Choosing Your Crowdsourcing Platform
Next, participants will learn what a crowdsourcing platform is. They will also explore some popular platforms.
Types of Crowdsourcing
This session will explore the major forms of crowdsourcing: crowdvoting, crowdcontests, microwork, macrowork, crowdwisdom, and crowdfunding. A capping group exercise rounds out this part of the course.
Social Media and Crowdsourcing
In this session, participants will learn how to use Facebook, LinkedIn, YouTube, and Twitter to support their crowdsourcing campaigns.
Engaging the Crowd
Next, participants will learn how to use the five C’s to recruit and engage a crowd.
To wrap things up, participants will develop a list of tips and tricks to take away with them.
At the end of the course, students will have an opportunity to fill out an action plan.