Marketing & Sales

COURSE SUMMARY

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

WHAT STUDENTS LEARN

• Recognize what we mean by the term “marketing.”
• Discover how to use low-cost publicity to get their name known.
• Know how to develop a marketing plan and a marketing campaign.
• Use their time rather than their money to market their company effectively.
• Understand how to perform a SWOT analysis.

WHAT TOPICS ARE COVERED

• Defining marketing
• Recognizing trends
• Doing market research
• Strategies for success
• Mission statements
• Brochures
• Trade shows
• Developing a marketing plan
• Increasing business
• Saying no to new business
• Advertising myths
• Networking tips

COURSE OUTLINE

Pre-Assignment Review

To begin, participants will review their pre-assignment in small groups.

Defining Marketing

Next, participants will explore the definition of marketing and other key terms.

Recognising Trends

This session will focus on how to determine whether an idea is a trend or a fad.

Market Research

Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.

Strategies for Success

Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful.

Mission Statements

The first half of the workshop will conclude with a discussion on mission statements.

Brochures

During this session, participants will critique brochures and develop some guidelines to take back to the office.

Trade Shows

Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.

Developing a Marketing Plan

Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget.

Increasing Business

This session will share a formula for increasing sales.

Saying No to New Business

Participants will read an article on why and when they should tell say no to a customer.

Advertising Myths

Next, participants will explore some advertising myths.

Networking Tips

To wrap up the day, participants will learn about the keys to successful networking.

Workshop Wrap-Up

At the end of the course, students will have an opportunity to ask questions and fill out an action plan.