If you and the people who work with you don’t understand where the company is going, they may all develop their own priorities and actually prevent you from getting where you need to be. Part of getting everyone on board is creating a strategic plan complete with the organisation’s values, vision, and mission. Then, there’s the challenge of bringing these principles to life in a meaningful way that people can relate to. This course will help you describe what you want to do and get people where you want to go.
WHAT STUDENTS LEARN
- How to identify the values that support their company
- How to define the vision for their company
- How to write a mission statement that explains what the company’s purpose is
- How to complete meaningful SWOT analyses
- Tools and techniques to create a strategic plan that directs the organisation from the executive to the front line
- Ways to implement, evaluate, and review a strategic plan
- How related tools, such as the strategy map and balanced scorecard, can help them develop a strategic plan
WHAT TOPICS ARE INCLUDED
- Understanding strategic planning
- Identifying our values
- Designing our vision
- Writing mission statements
- Performing a SWOT analysis
- Setting goals
- Assigning roles, responsibilities, and accountabilities
- Gathering support
- Making the change
- Presentation options (infographics, reports, etc.)
- Getting there successfully
- Plenty of case studies and practice opportunities
Understanding Strategic Planning
Then, participants will explore what strategic planning is. They will also be introduced to the pyramid strategic plan structure that will form the basis of the rest of the course.
Identifying Our Values
The next step in a strategic plan is to identify your vision. In this session, participants will think about where they want their company to be in several years’ time.
On a Mission
The next part of the strategic plan is to write a mission statement. That’s what participants will focus on in this session.
Performing a SWOT Analysis
In this session, participants will learn how to use a SWOT analysis to identify where they currently are and what they need to do to get where they want to go.
Next, participants will learn how to use the SPIRIT model to frame goals and objectives.
Assigning Roles, Responsibilities, and Accountabilities
The final piece of the strategic plan gets at the heart of getting the work done by assigning who will address each role and what they are accountable for. This session will give participants some ways to perform this step. They will also get hands-on problem solving practice through a case study.
The Full Picture
Participants will begin the second day with a snapshot of the strategic planning cycle and a review activity.
In this session, participants will look at gathering support for a plan, creating a review process, and obtaining buy-in.
Making the Change
Strategic plans naturally become harbingers of change. This session will give participants some ways to help people transition through that change.
How Does It Look?
Next, participants will look at some different ways to present their strategic plan. Infographics, reports, and presentations will all be discussed.
This session will explore what problems can occur during the strategic planning process and how to deal with them. Security considerations will also be discussed. The session will wrap up with an introduction to strategy maps and balanced scorecards.
Mocking Up the Process
The course will conclude with an in-depth capping exercise to help participants apply what they have learned to either their organisation or a fictional company.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.