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Discovering Sales & Influencing with Insights

Unlock the Potential of Your Sales Team with Insights Discovery Sales Effectiveness Programme!


In today’s competitive marketplace, sales effectiveness is essential for driving sustainable business growth and achieving commercial success. Our Insights Discovery Sales Effectiveness Programme is a tailored sales training solution designed to strengthen sales performance, improve influencing skills and help your sales team consistently win more business.

Using the power of Insights Discovery, the programme provides deep insight into individual sales styles, communication preferences and behavioural strengths. By understanding both their own approach and their clients’ personality preferences, sales professionals can build stronger relationships, uncover real customer needs and deliver persuasive, client-focused solutions that increase conversion and long-term loyalty.

With the Insights Discovery Sales Effectiveness Programme, you can expect:

Invest in the success of your sales team and drive bottom-line results with the Insights Discovery Sales Effectiveness Programme. Let us help you unleash the full potential of your sales force today!

Insights Sales Development Training workshops can:

The course will work with your sales team to deliver a bespoke sales development programme tailored to your own requirements, exploring the salesperson's mindset every step of the way.

Frequently asked questions

What is Insights Discovery Sales & Influencing?

Insights Discovery Sales & Influencing is a sales training programme that uses the Insights Discovery four-colour model to improve communication, relationship-building and influencing skills. It helps sales professionals adapt their approach to different customer personality styles to increase engagement and conversion rates.

How does Insights Discovery improve sales performance?

Insights Discovery improves sales performance by helping sales teams understand their own communication style and recognise customer preferences. By adapting their influencing approach, sales professionals can build stronger relationships, handle objections more effectively and close more business.

Who is Insights Discovery Sales training suitable for?

Insights Discovery Sales & Influencing workshops are suitable for sales teams, business development professionals, account managers and client-facing leaders. It is particularly effective for organisations looking to improve consultative selling and long-term client relationships.

What happens during an Insights Discovery Sales workshop?

During an Insights Discovery Sales & Influencing workshop, participants:

  • Review their personalised Insights Discovery profile

  • Identify their sales strengths and potential blind spots

  • Learn how to recognise customer colour energies

  • Adapt their communication and influencing style

  • Practise real-world sales conversations

The workshop is practical, interactive and tailored to your sales objectives.

Can Insights Discovery help with influencing skills, not just sales?

Yes. While widely used in sales training, Insights Discovery Sales & Influencing also develops influencing skills for leaders, consultants and project managers who need to gain buy-in, negotiate effectively and build stakeholder relationships.

Is Insights Discovery Sales training available in the UK?

Yes. Churchill Square Consulting delivers Insights Discovery Sales & Influencing workshops across the UK and internationally, including in-person and virtual delivery options.

How much does an Insights Discovery Sales workshop cost?

The cost depends on the number of participants, delivery format and programme depth. We provide tailored proposals aligned to your sales development goals.